Marketing Strategy

  • Are you on Target?
  • Are you reaching the right
    person at the right time
    with the right offer?
  • Are you maximizing your marketing budget?
  • If you think you can do better,
    we can help.

Seven questions you have to answer for a successful marketing campaign

PeopleWHO? Your audience selection. Who are my best customers now? What common attributes do they have? We have the tools to help you better understand who your best clients are and how/where to find new ones or upsell your existing clients.

WHAT? Your product or service. Is this the right fit for your audience. Does it provide a solution they need/want at the right price? We have the systems and methods to find this answer if you aren't sure.

MapWHERE? These are your touch points with potential and current customers. Where do your clients interact with you and are you optimizing those opportunities to grow the relationship and expand your market share/mind share with your clients? We can show you how.

CalendarWHEN? Does your product or service solve a problem or satisfy a need at a specific point in time, season, or prior/post a life event? In many cases an audience's need for your service or product is heightened at a particular time based on specific circumstances. We will look at your market to help you identify and leverage any special timing opportunities that may exist for your business.

WHY? Is your unique selling proposition clear to your audience? Are your messages benefit driven or feature driven? We will analyze your current messaging to make sure it clearly conveys the WIIFM (What's In It For Me) to your audience.

WHY NOW? Is your message creating a sense of urgency with your audience and clearly conveying the need to act now? If it isn't we have proven ways to help improve the urgency of your messaging which will lead to higher conversion rates and greater ROI for your programs.

HOW MUCH? Do you have break even and profit projections done prior to your campaign launch? We can help you determine what your response and conversion rates need to be and how likely you are to reach those BEFORE you invenst your time and resources to a campaign. Click here to see an example.

If you can thoroughly answer the seven questions above then you are well on your way to a successful campaign. If you think you need better answers to those seven questions, please call Dan Skoglund direct at 312.377.6009 or email dans@dbpchicago.com. We can help.